Push Notifications

2018 Report: Data-Backed Secrets of Winning Push Notification Campaigns

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

Written by: Shivkumar M
Published on: 10 Jul, 2018
Mobile Marketing

7 Hacks to Effectively Onboard your Food Delivery App Users

It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your

Written by: Subharun Mukherjee
Published on: 05 Jul, 2018
AI and ML

Leverage the Power of Machine Learning to Retain Users for Life

Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on

Written by: Subharun Mukherjee
Published on: 28 Jun, 2018
Data and Analytics

Data-Driven Email Marketing: How to Use Analytics for Better Conversions through Emails

[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an

Written by: Subharun Mukherjee
Published on: 26 Jun, 2018
Marketing Strategies

Understanding the Psychology Behind Viral Campaigns

It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing

Written by: Shivkumar M
Published on: 21 Jun, 2018
Gaming

Dream11’s IPL Success: CleverTap’s Growth Analysis

The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing

Written by: Subharun Mukherjee
Published on: 20 Jun, 2018
Mobile Marketing

15 Mobile Marketing Trends That Will Dominate the Next Two Years

There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these

Written by: Shivkumar M
Published on: 19 Jun, 2018
Data and Analytics

How to Get Started with Data-Driven Email Marketing

[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and

Written by: Subharun Mukherjee
Published on: 14 Jun, 2018
CleverTap

Self Enforcing, Self Documenting, Infrastructure Change Management with CodePipeline & CloudFormation

In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,

Written by: Francis Pereira
Published on: 12 Jun, 2018
Segmentation

Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

Written by: Subharun Mukherjee
Published on: 07 Jun, 2018
Mobile Marketing

7 of the Best Examples of App Gamification

Gamification is a powerful tool to acquire, engage, and retain users. In fact, Gigya found that gamification boosts engagement by

Written by: Anjali Jain
Published on: 06 Jun, 2018
Marketing Strategies

Location Based Marketing Playbook + Examples

Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile

Written by: Subharun Mukherjee
Published on: 05 Jun, 2018

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