Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Data and Analytics

Understanding Control Groups in Testing

Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

Written by: Subharun Mukherjee
Published on: 18 Sep, 2018
Data and Analytics

Data Visualization: Best Practices for Turning Numbers Into Shareable Images

As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,

Written by: Shivkumar M
Published on: 13 Sep, 2018
Marketing Strategies

App Monetization Strategies: Lessons from Expedia

The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more

Written by: Tanushree Shenvi
Published on: 12 Sep, 2018
Mobile Marketing

App Store Optimization + Ranking Factors

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

Written by: Subharun Mukherjee
Published on: 11 Sep, 2018
Mobile Marketing

File Sharing App AXEL’s Secret to Doubling Retention Rates: Smart User Segmentation

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

Written by: Mrinal Parekh
Published on: 05 Sep, 2018
Data and Analytics

Leading and Lagging Indicators: Everything You Need to Know

In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,

Written by: Shivkumar M
Published on: 30 Aug, 2018
Data and Analytics

Top 3 Trends Affecting the Mobile Analytics Market From Gartner’s Latest Report

Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the

Written by: Mrinal Parekh
Published on: 29 Aug, 2018
AI and ML

How 6 Top Brands Use Machine Learning Marketing to Create Smarter Campaigns

Never before have marketers had access to more customer data. User profiles can go beyond basic name and demographic data

Written by: Shivkumar M
Published on: 23 Aug, 2018
AI and ML

How AI is Changing the Customer Retention Game

In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of

Written by: Subharun Mukherjee
Published on: 22 Aug, 2018
Marketing Strategies

Comparing Marketing Methods

“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional

Written by: Subharun Mukherjee
Published on: 21 Aug, 2018
Customer Engagement

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

Written by: Subharun Mukherjee
Published on: 15 Aug, 2018

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