Customer Engagement

Combat App Fatigue and Grow Your User Base

When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the

Written by: Subharun Mukherjee
Published on: 24 Mar, 2020
Customer Engagement

10 Customer Retention Quotes from Hypergrowth Experts

Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

Written by: Shivkumar M
Published on: 19 Mar, 2020
Customer Engagement

What is an Immersive Experience And How Do You Create One?

Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

Written by: Subharun Mukherjee
Published on: 17 Mar, 2020
Marketing Strategies

Mobile Social Ad Campaign Optimization

Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or

Written by: Subharun Mukherjee
Published on: 12 Mar, 2020
AI and ML

How AI is Being Used in Mobile Apps

Today, we have more computing power in a single smartphone than the entire NASA space program used to put a

Written by: Subharun Mukherjee
Published on: 10 Mar, 2020
Marketing Strategies

Conversational Marketing: Building Customer Relationships One Interaction at a Time

Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.

Written by: Shivkumar M
Published on: 05 Mar, 2020
Journeys

How to Write a Product Requirements Document Template

Failure to plan your product requirements is a plan to flop your product launch.  It’s impossible for a product manager

Written by: Subharun Mukherjee
Published on: 03 Mar, 2020
Data and Analytics

What is Hypergrowth and How Can You Achieve It?

Hypergrowth is the holy grail for many entrepreneurs and investors. And understandably so — who wouldn’t want their company to

Written by: Subharun Mukherjee
Published on: 25 Feb, 2020
Mobile Marketing

Mobile App Usage Benchmarks for 2020

Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot

Written by: Shivkumar M
Published on: 20 Feb, 2020
Technology

What is Technical Documentation? Examples and Tips

All products and apps require some level of existing knowledge to use.  Thankfully, most users are tech-savvy enough to have

Written by: Subharun Mukherjee
Published on: 18 Feb, 2020
CleverTap

How PlantSnap Built a Global User Base

“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

Written by: Mrinal Parekh
Published on: 12 Feb, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020

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