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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Is your mobile app secure? It shouldn’t come as a surprise that mobile apps are targeted by hackers, given
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely
To be built or to be bought, that is the question. You are not alone. The software development conundrum of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
Free Customer Engagement Guides
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