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Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel
Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in
One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Remember the days when Black Friday was the deal-stealing, door-busting event of the year? Consumers would be up at the
Hybrid apps function a bit like hybrid cars: combining older technologies (HTML, CSS, JavaScript) with innovative new technologies (mobile devices)
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
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