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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers

Published on: 12 Aug, 2025

From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written

Written by: Anand Jain

Published on: 11 Aug, 2025

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Published on: 07 Jul, 2025

Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company

Published on: 13 May, 2025

The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown

Written by: Kiran Pius

Published on: 05 May, 2025

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