Marketing Strategies

Fintech Best Practices to Increase Daily and Monthly Active Users [DAU/MAU]

Metrics like revenue are often used to measure growth, but retention is just as important, if not more so. After

Written by: Marcell Rosa
Published on: 23 Apr, 2025
Marketing Strategies

26 Conversion Rate Metrics & KPIs Every Marketer Must Track

You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s

Written by: Agnishwar Banerjee
Published on: 23 Apr, 2025
Marketing Strategies

What is Cart Abandonment? 12 Strategies to Prevent It

A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment

Written by: Subharun Mukherjee
Published on: 22 Apr, 2025
Marketing Strategies

Mastering Geodemographic Segmentation for Effective Marketing

Geodemographic segmentation is a marketing strategy that groups customers using location and demographic data. This type of segmentation helps marketing

Written by: Kiran Pius
Published on: 17 Mar, 2025
Marketing Strategies

What is Gender Segmentation? Explained With Examples & Strategies

Gender segmentation is the practice of dividing your audience based on their gender identities. This blog explores what it is,

Written by: Kiran Pius
Published on: 17 Mar, 2025
Marketing Strategies

Geographic Segmentation: A Guide to Location-Based Customer Insight

Geographic segmentation segments customer groups to deliver hyper-targeted, location-based strategies for maximum engagement and ROI. This comprehensive guide will explore

Written by: Shivkumar M
Published on: 17 Mar, 2025
Marketing Strategies

4 Psychographics Examples and How To Use Them For Your Marketing Campaign

Cutting through the noise and connecting with your audience on a deeper level sets you apart as a marketer. While

Written by: Shivkumar M
Published on: 07 Mar, 2025
Marketing Strategies

What are Customer Demographics? How to Use, Types, and Examples

Customer demographics help businesses understand their audience and tailor their marketing strategies effectively. This comprehensive guide explores what customer demographics

Written by: Kiran Pius
Published on: 06 Mar, 2025
Marketing Strategies

What is Website Conversion Rate & How to Calculate It

Website conversion rate is a key metric that measures the percentage of visitors who take a desired action on your

Written by: Agnishwar Banerjee
Published on: 03 Mar, 2025
Marketing Strategies

AI for Marketing: Transforming Data into Impactful Campaigns

Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.

Written by: Shivani Tiwari
Published on: 13 Feb, 2025
Marketing Strategies

How to Improve Conversion Rate: 21 Ways to Boost Conversions

Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize

Written by: Subharun Mukherjee
Published on: 03 Feb, 2025
Marketing Strategies

How to Conduct Churn Analysis: A Complete Guide

Customer churn is a critical metric for businesses. It refers to the rate at which customers discontinue their relationship with

Written by: Shivkumar M
Published on: 31 Jan, 2025

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