Marketing Strategies

What is Drop-Off Rate? Strategies to Identify and Reduce It

User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing

Written by: Mrinal Parekh
Published on: 18 Jun, 2025
Marketing Strategies

App Onboarding: What Is It + 12 Best Examples to Learn From

A smooth app onboarding experience on mobile can mean the difference between a one-time user and a loyal customer. About

Written by: Shivkumar M
Published on: 17 Jun, 2025
Marketing Strategies

How to Build a Win-Back Campaign: Examples, Strategies, and Flows

Customer retention is essential for sustainable business growth, and a win-back campaign is a powerful tool to achieve it. With

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025
Marketing Strategies

How to Create App Demo Videos That Convert: Strategies + 15 Examples

App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and

Written by: Subharun Mukherjee
Published on: 09 Jun, 2025
Marketing Strategies

AARRR vs. RARRA: Which is Better For Business Growth?

For over a decade, growth marketers have sworn by the AARRR framework, Dave McClure’s famous “Pirate Metrics”. Since 2007, AARRR

Written by: Agnishwar Banerjee
Published on: 02 Jun, 2025
Marketing Strategies

What is Hypergrowth and How Can You Achieve It?

More companies are seeking ways to scale faster, and hypergrowth provides a structured path to achieve just that. Hypergrowth is

Written by: Subharun Mukherjee
Published on: 23 May, 2025
Marketing Strategies

15 Best Fintech Marketing Campaigns That Set the Bar

Brands constantly battle for attention.  When consumers spend most of their free time digitally, this battle moves to their screens.

Written by: Agnishwar Banerjee
Published on: 21 May, 2025
Marketing Strategies

How to Use Beacon Marketing: A Guide for Modern Marketers

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

Written by: Shivkumar M
Published on: 19 May, 2025
Marketing Strategies

What Are Interstitial Ads? How to Use Them for Engagement and Growth

Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a

Written by: Subharun Mukherjee
Published on: 19 May, 2025
Marketing Strategies

14 Inspiring App Gamification Examples to Boost Your Mobile User Experience

Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,

Written by: Subharun Mukherjee
Published on: 16 May, 2025
Marketing Strategies

How to Boost Purchase Frequency: A Strategic Guide for Marketers

Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real

Written by: Shivkumar M
Published on: 15 May, 2025

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