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The classic definition of marketing channels: they’re platforms a brand uses to promote its products or services to potential customers.
In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can
Customer acquisition is often the primary focus of marketing. But to grow sales, companies should focus more on retaining existing
Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential
It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it
According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month
Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,
Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged
Still using the funnel to engage with and manage your customers and prospects? Get ready to retire the static funnel
When Dennis Mink, Chief Marketing Officer of Liftoff, talks about how clients have reacted to Liftoff’s Mobile Heroes program—a platform
The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew
Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent
Free Customer Engagement Guides
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