All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
December 7, 2017

At CleverTap, we are rapidly approaching a landmark of sorts: processing 100 Billion unique monthly events and sending out tens

August 24, 2017

Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers

July 13, 2017

Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you

February 26, 2017

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business

January 10, 2017

As we welcome 2017, do not let it be another average year or even a year of incremental growth. I

September 4, 2016

What mobile SDKs should every Product Manager or Developer use for their apps? Whether you’re trying to track user behavior

August 24, 2016

We’ve seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well


What is Behavioral Segmentation? It’s the grouping of users based on what they do in your app. It can be as simple

August 19, 2016

Are you obsessed with the Rio Olympics 2016 and your favorite sports? How many medals did your country take home

App User Lifecycle
August 10, 2016

What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on


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