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Mobile Marketing

Tips to improve your App Store rating and get 5 star reviews

In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile

Written by: Mrinal Parekh
Published on: 16 Aug, 2016
Segmentation

How to conduct cohort and segment analysis

CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a

Written by: Shivkumar M
Published on: 15 Aug, 2016
Marketing Strategies

Forrester Webinar: Increase Mobile Conversions Using Behavioral Segments

In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared

Written by: Shivkumar M
Published on: 12 Aug, 2016

Boost Customer Lifetime Value

Book a demo to explore CleverTap’s AI-powered platform, use cases, and get answers on support & integration.

Customer Engagement

Core events & key analytics you should track for your mobile app

What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on

Written by: Shivkumar M
Published on: 10 Aug, 2016
Data and Analytics

A primer on logistic regression – Part I

In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like

Written by: Pushpa Makhija
Published on: 08 Aug, 2016
Push Notifications

Introducing web push notifications

The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages...on exactly the right channel for

Written by: Shivkumar M
Published on: 03 Aug, 2016
AI and ML

A neat trick to increase robustness of regression models

The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the

Written by: Jacob Joseph
Published on: 03 Aug, 2016
Mobile Marketing

How to make your mobile app go viral

There are millions of apps out there competing with each other to win a permanent spot on the smartphone screen.

Written by: Anjali Jain
Published on: 28 Jul, 2016
Data and Analytics

How do we perceive analytics or data science?

Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation

Written by: Jacob Joseph
Published on: 26 Jul, 2016
CleverTap

Support for multiple users per device

In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If

Written by: Shivkumar M
Published on: 26 Jul, 2016
CleverTap

Interview: Sunil Thomas, CEO and Co-Founder, CleverTap

In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does

Written by: Mrinal Parekh
Published on: 25 Jul, 2016
AI and ML

Tricks and tips for feature engineering

Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature

Written by: Mrinal Parekh
Published on: 20 Jul, 2016

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