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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,
You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is
Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest
As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth
Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
