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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
OTT is basically the tech version of OTC (over-the-counter) medication. Traditionally, a business providing media or telecommunications services would charge
Analytics are key to app success. They help you understand who your users are and what they want from your
App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Supreet Kini is a Senior Customer Success Manager based out of our Mumbai office. We asked him to write about
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Say you own a small flower shop on a busy street. You have a few people browsing around in your
At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could
Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
