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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Transforming customer experiences has been a top priority for marketers for some time, however, a large percentage of marketers seem
It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking,
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
It’s a small world (after all) — thanks to big data. Businesses have become more reliant on the data they
Social Media has long been used as a platform where brands publish content in order to attract, engage with, and
Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
The secret to acquiring and retaining users is simple: understand their value. Knowing the value of your users helps you
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
