Marketing Strategies

Untapped Potential of Push Advertising

In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push

Written by: Apoorv Bhatnagar
Published on: 30 Jan, 2024
Technology

The Complete Guide To WhatsApp Business API

In today's intricate business landscape, companies leverage multiple communication channels, such as Email, SMS, WhatsApp, Mobile, Web, and more, as

Written by: Deepak Yadav
Published on: 25 Jan, 2024
Journeys

Power of Omnichannel Customer Journeys

Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most

Written by: Apoorv Bhatnagar
Published on: 21 Jan, 2024
SMS Marketing

The Ultimate Guide to Boosting SMS Delivery Rates

Did you know, e-commerce brands across the world sent 62.3% more SMS campaigns in 2022 as compared to 2021,with a

Written by: Apoorv Bhatnagar
Published on: 19 Jan, 2024
Loyalty

Drive User Engagement & Retention with a Loyalty Program Guide 2024

Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs

Written by: Apoorv Bhatnagar
Published on: 19 Jan, 2024
CleverTap

The CX Revolution: Data Explosion, Prescriptive Experiences, and Trust-Focus

As the world navigates the post-pandemic landscape, customer expectations have evolved, demanding more seamless and personalized customer experiences. This shift

Written by: Subharun Mukherjee
Published on: 08 Jan, 2024
Data and Analytics

Churn Rate: What It Is and How to Calculate It

Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In

Written by: Shivkumar M
Published on: 08 Jan, 2024
Technology

Navigating Android Updates: Best Practices for Marketers

As a marketer, staying updated on the latest developments in the technology landscape is important. The Android 13 update marks

Written by: Abhinav Wagadre
Published on: 05 Jan, 2024
Loyalty

How To Measure Customer Loyalty: 9 Important Metrics

Customer loyalty is defined as a positive emotional relationship between a repeat customer and your brand. It stems from continuous

Written by: Shivkumar M
Published on: 28 Dec, 2023
CleverTap

CleverTap achieves multiple recognitions in G2’s Winter 2024 Reports – the winning streak continues to 19 seasons!

As we look back with pride on everything we accomplished in step with our customers and partners in 2023, we

Written by: Subharun Mukherjee
Published on: 20 Dec, 2023
CleverTap

Keep Learning, Keep Growing by Deepen Sharma

The very young and versatile Deepen Sharma - Product Experience talks about his love for design and how self-learning is

Written by: Deepen Sharma
Published on: 13 Dec, 2023

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