• Segmentation

    The Complete Guide to User Personas and How They Can Help Your Marketing Strategy (With Examples)

    Having users means you’re doing something right — people are engaging with your product.  Needless to say, it’s important to

    Written by: Subharun Mukherjee
    Published on: 03 Sep, 2019
    Segmentation

    The Art and Science of Facebook Retargeting: Using RFM Segments to Fine Tune Audience Lists

    It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

    Written by: Mrinal Parekh
    Published on: 15 May, 2019
    Segmentation

    Power Up Your Journeys Using Intent Based Segments

    Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base

    Written by: Shivkumar M
    Published on: 27 Mar, 2019
    Segmentation

    Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

    As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

    Written by: Sunil Thomas
    Published on: 20 Mar, 2019
    Segmentation

    Using Precomputed Segments to Engage Users with Real-time Content

    Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

    Written by: Mrinal Parekh
    Published on: 09 Jan, 2019
    Segmentation

    How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

    Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

    Written by: Shivkumar M
    Published on: 15 Nov, 2018
    Segmentation

    Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

    Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

    Written by: Mrinal Parekh
    Published on: 16 Oct, 2018
    Segmentation

    Understanding Control Groups in Testing

    Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

    Written by: Subharun Mukherjee
    Published on: 18 Sep, 2018
    Segmentation

    Advanced Funnel Strategies for Improved Conversions

    How many users who added an item to their cart completed their purchase? How many users who started the sign-up

    Written by: Subharun Mukherjee
    Published on: 08 Aug, 2018
    Segmentation

    Industry-First Psychographic Segmentation: The Secret Behavioral Segmentation Doesn’t Tell You

    You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an

    Written by: Subharun Mukherjee
    Published on: 07 Jun, 2018
    Segmentation

    Automate User Segmentation with RFM Analysis

    As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

    Written by: Subharun Mukherjee
    Published on: 13 Dec, 2017
    Segmentation

    Cohort Analysis for Enhanced App User Retention – CleverTap

    Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

    Written by: Shivkumar M
    Published on: 07 Sep, 2017

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