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One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us
“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android
Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free
The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
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