Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Marketing Strategies

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022
Marketing Strategies

CleverTap Quarterly Takeaways: Starting 2022 Strong

To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

Written by: Subharun Mukherjee
Published on: 03 Feb, 2022
Marketing Strategies

Why Harnessing Customer Experience is Key to Building a Product That Scales

Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app

Written by: Shivkumar M
Published on: 11 Jan, 2022
Marketing Strategies

Building Customer Empathy Into Your Omnichannel Marketing Strategies

How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And

Written by: Shivkumar M
Published on: 21 Dec, 2021
Marketing Strategies

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the

Written by: Sunil Thomas
Published on: 09 Dec, 2021
Marketing Strategies

Fintech Playbook Strategies: Educate Users to Retain Them

Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied

Written by: Sunil Thomas
Published on: 30 Nov, 2021
Marketing Strategies

Retention Marketing: Unlocking Customer Lifetime Value

The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user

Written by: Shivkumar M
Published on: 30 Sep, 2021
Marketing Strategies

Showcase of Expert Marketing Strategies

The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance

Written by: Subharun Mukherjee
Published on: 09 Sep, 2021
Marketing Strategies

How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh
Published on: 22 Jul, 2021
Marketing Strategies

11 Mobile Apps That Failed and How To Learn From Their Mistakes

By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will

Written by: Subharun Mukherjee
Published on: 08 Jun, 2021
Marketing Strategies

What Are App Clips?

App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a

Written by: Subharun Mukherjee
Published on: 04 May, 2021

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