• Marketing Strategies

    How PayU Increased User Adoption by 5x and Transactions by 20%

    In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the

    Written by: Subharun Mukherjee
    Published on: 25 Mar, 2021
    Marketing Strategies

    How Halodoc Improves Healthcare Access to Millions in Indonesia

    The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

    Written by: Mrinal Parekh
    Published on: 17 Mar, 2021
    Marketing Strategies

    Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

    To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

    Written by: Shivkumar M
    Published on: 05 Mar, 2021
    Marketing Strategies

    Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

    In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

    Written by: Shivkumar M
    Published on: 04 Mar, 2021
    Marketing Strategies

    Free-to-Play Games Are an $88B Industry: This is How Free Mobile Games Make Bank

    Do you want the good news or the bad news first?  Good news it is! 2.6 billion people played mobile

    Written by: Shivkumar M
    Published on: 05 Jan, 2021
    Marketing Strategies

    The Top Acquisition Channels Driving Real Growth Right Now

    In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and

    Written by: Shivkumar M
    Published on: 08 Dec, 2020
    Marketing Strategies

    How TitleMax is Building a Successful Omnichannel Presence

    In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech

    Written by: Mrinal Parekh
    Published on: 25 Nov, 2020
    Marketing Strategies

    Effective Cross-Selling and Cross-Category Acquisition Tactics

    In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of

    Written by: Shivkumar M
    Published on: 17 Nov, 2020
    Marketing Strategies

    12 Mobile Business Leaders Share Their Most Valuable Growth Advice

    It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help. 

    Written by: Shivkumar M
    Published on: 03 Nov, 2020
    Marketing Strategies

    Lessons from UX Writing for Enterprise SaaS Products

    It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

    Written by: Shivkumar M
    Published on: 02 Jul, 2020
    Marketing Strategies

    Rewriting the Rules of Engagement: Industry Experts on a New Era of Marketing

    “May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and

    Written by: Shivkumar M
    Published on: 09 Jun, 2020
    Marketing Strategies

    Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

    Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

    Written by: Mrinal Parekh
    Published on: 21 May, 2020

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