• Marketing Automation

    4 Reasons for B2C Omnichannel Automation

    Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in

    Written by: Subharun Mukherjee
    Published on: 01 Sep, 2022
    Marketing Automation

    How Mobile Marketing Automation Platforms Help Personalize the Customer Experience

    Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in

    Written by: Subharun Mukherjee
    Published on: 30 Jun, 2022
    Marketing Automation

    How Businesses Can Benefit from Marketing Automation Platforms

    Businesses everywhere are seeing an increase in customer demand for better, more engaging experiences, and companies that aren’t personalizing their

    Written by: Subharun Mukherjee
    Published on: 17 Jun, 2022
    Marketing Automation

    Marketing Automation 101: Learn the ROI of This Innovation

    Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they

    Written by: Subharun Mukherjee
    Published on: 08 Feb, 2022
    Marketing Automation

    App vs Website: Which Is Right for My Business? [Infographic]

    There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

    Written by: Shivkumar M
    Published on: 31 Oct, 2019
    Marketing Automation

    Mobile Marketing Automation Isn’t the Silver Bullet for Your User Retention Problems

    If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile

    Written by: Shivkumar M
    Published on: 15 Oct, 2019
    Marketing Automation

    CleverTap’s Recap From Telecoms World Middle East, 2019 – Reaffirming the Role of Telecom in a Digital-First Economy

    We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest

    Written by: Shivkumar M
    Published on: 11 Oct, 2019
    Marketing Automation

    Automate Campaign Content to Engage with 1:1 Product Recommendations

    The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

    Written by: Mrinal Parekh
    Published on: 06 Mar, 2019
    Marketing Automation

    From Painstaking to Piece of Cake: Toymail’s “Clever” Transition to Marketing Automation

    Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy

    Written by: Shivkumar M
    Published on: 08 Mar, 2018
    Marketing Automation

    Automate User Segmentation with RFM Analysis

    As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

    Written by: Subharun Mukherjee
    Published on: 13 Dec, 2017
    Marketing Automation

    Deliver Campaigns in User’s Timezone

    When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

    Written by: Shivkumar M
    Published on: 13 Apr, 2017
    Marketing Automation

    Targeting Campaigns on Cumulative User Activity

    Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

    Written by: Shivkumar M
    Published on: 13 Apr, 2017

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