Data and Analytics

Mastering Mobile App ROI Measurements

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

Written by: Tanushree Shenvi
Published on: 21 Sep, 2017
Data and Analytics

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Data and Analytics

Announcing Pivots for Advanced Data Insights

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Data and Analytics

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017
Data and Analytics

How to Use Analytics to Bolster Your Crowdfunding Campaigns

Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great

Written by: Subharun Mukherjee
Published on: 27 Jul, 2017
Data and Analytics

Here’s How Quran Academy Increased App User Conversions Using CleverTap

I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

Written by: Shivkumar M
Published on: 18 Jul, 2017
Data and Analytics

New APIs for Messaging and Analytics

CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap

Written by: Subharun Mukherjee
Published on: 11 Jul, 2017
Data and Analytics

Mobile Analytics Helps You Build a Better Product

Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know

Written by: Anand Jain
Published on: 04 Jul, 2017
Data and Analytics

The danger in comparing your campaign performance against an average

Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics

Written by: Jacob Joseph
Published on: 27 Jun, 2017
Data and Analytics

Understanding why rich user profiles work and what makes them so powerful

As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

Written by: Shivkumar M
Published on: 15 Jun, 2017
Data and Analytics

Comparing and Trending Cohorts in CleverTap

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

Written by: Shivkumar M
Published on: 18 May, 2017
Data and Analytics

A Marketer’s Guide to A/B Testing

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph
Published on: 24 Apr, 2017

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