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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Harness data-driven insights & analytics to elevate customer experiences and growth.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app
In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.
Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
One of the biggest decisions a CTO will make is whether he should build and track his or her own
Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like
Free Customer Engagement Guides
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