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Learn about customer engagement tactics that drive retention, loyalty, and revenue growth.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,
When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
