Customer Engagement

Deep Linking: Key for User Retention and Engagement

User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

Written by: Mrinal Parekh
Published on: 15 Mar, 2018
Customer Engagement

6 Killer Campaigns to Ace User Engagement for Your Travel App

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

Written by: Mrinal Parekh
Published on: 07 Mar, 2018
Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018
Customer Engagement

How to Leverage Mobile Shopping Habits for Better User Engagement

Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

Written by: Mrinal Parekh
Published on: 21 Dec, 2017
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017
Customer Engagement

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
Customer Engagement

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Customer Engagement

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Customer Engagement

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017
Customer Engagement

What Makes Memrise 2017’s Best App on Google Play Store?

Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

Written by: Subharun Mukherjee
Published on: 22 Aug, 2017
Customer Engagement

Accomplishing a Mission – Customer Success

It has been exactly a year since I have been working as a Customer Success Manager at CleverTap. The year

Written by: Supreet
Published on: 14 Aug, 2017
Customer Engagement

How to Add Emojis to Your Website

Grab your phone and look at the last few text messages you have sent and received. I bet there were

Written by: Shivkumar M
Published on: 10 Aug, 2017

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