Customer Engagement

4 Tips for Media App Engagement

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

Written by: Mrinal Parekh
Published on: 31 May, 2018
Customer Engagement

Your Road to a GDPR-Compliant Mobile Engagement Experience

On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is

Written by: Mrinal Parekh
Published on: 23 May, 2018
Customer Engagement

Split Testing to Increase User Engagement: 7 A/B Tests to Try

We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact

Written by: Shivkumar M
Published on: 10 May, 2018
Customer Engagement

Supercharge Your Mobile Engagement Campaigns with Branch and CleverTap

Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and

Written by: Subharun Mukherjee
Published on: 28 Mar, 2018
Customer Engagement

User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue

At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

Written by: Subharun Mukherjee
Published on: 22 Mar, 2018
Customer Engagement

How to Measure Your App’s Health with User Engagement Metrics

The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed

Written by: Shivkumar M
Published on: 20 Mar, 2018
Customer Engagement

Deep Linking: Key for User Retention and Engagement

User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

Written by: Mrinal Parekh
Published on: 15 Mar, 2018
Customer Engagement

6 Killer Campaigns to Ace User Engagement for Your Travel App

As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

Written by: Mrinal Parekh
Published on: 07 Mar, 2018
Customer Engagement

Using Marketing Psychology to Influence App Engagement

Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

Written by: Shivkumar M
Published on: 06 Feb, 2018
Customer Engagement

How to Leverage Mobile Shopping Habits for Better User Engagement

Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

Written by: Mrinal Parekh
Published on: 21 Dec, 2017
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017
Customer Engagement

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017

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