CleverTap

Use Content Flows to Analyze Popular Conversion Paths in a Single View

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh
Published on: 23 Jan, 2019
CleverTap

App Inbox: Make Notifications More Effective With Their Own Inbox

In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found

Written by: Subharun Mukherjee
Published on: 16 Jan, 2019
CleverTap

Introducing Control Groups: Measure Actual Marketing Efficacy

If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice

Written by: Subharun Mukherjee
Published on: 02 Jan, 2019
CleverTap

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018
CleverTap

FIFA and IPL 2018: Recalibrating Our Architecture for Scalability

What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup,

Written by: Pranay Warke
Published on: 18 Jul, 2018
CleverTap

How CleverTap Scaled Its Customer Success Team to Delight Customers In 100+ Countries

“We see our customers as invited guests to a party, and we are the hosts. It's our job every day

Written by: Mrinal Parekh
Published on: 12 Jul, 2018
CleverTap

Self Enforcing, Self Documenting, Infrastructure Change Management with CodePipeline & CloudFormation

In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,

Written by: Francis Pereira
Published on: 12 Jun, 2018
CleverTap

Meet CleverTap at Seamless Asia, 2018

At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!

Written by: Mrinal Parekh
Published on: 02 May, 2018
CleverTap

Meet CleverTap at the Mobile Apps Unlocked Summit in Las Vegas!

Are you planning to attend the Mobile Apps Unlocked Summit in Las Vegas? We’re looking forward to our team’s third

Written by: Mrinal Parekh
Published on: 24 Apr, 2018
CleverTap

User Behavior Decoded: CleverTap Flows Guide

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As

Written by: Mrinal Parekh
Published on: 04 Apr, 2018
CleverTap

CleverTap’s Commitment to User Consent and Data Privacy

Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our

Written by: Anand Jain
Published on: 26 Mar, 2018
CleverTap

User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue

At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

Written by: Subharun Mukherjee
Published on: 22 Mar, 2018

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