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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
For a growth team, the week can start to feel like a loop. Build the segment. Create the offer matrix.
Netflix configured its messaging so that someone who watched season 1 would get a nudge about season 2, unless a
Imagine driving while looking at a photograph of the road taken thirty seconds ago. The photograph is not wrong. Thirty
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Financial decisions rarely begin as financial products. They begin as life moments and are always personal. A mortgage application may
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
A customer completes KYC. Another receives a salary credit. A third pauses a loan application after checking the EMI calculator
The conversation around AI in marketing has quickly shifted from “Will it change marketing?” to “How fast can we adapt?”
November 2022 marked a moment most of us didn’t realize would become a historic inflection point. The public rollout of
For years, growth marketers have built engagement strategies similar to how car drivers check the rear-view mirror. They have relied
Free Customer Engagement Guides
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