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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
According to Statista, AI use in marketing is expected to generate approximately $47 billion in global market revenue by 2025
Five years ago, a marketer’s stack looked predictable - a linear collection of tools starting with a data layer, working
The use of AI in marketing has exploded in recent years. From generating hyper-personalized content at scale to orchestrating entire
AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants
Just two years ago, AI was a fun experimental tool. Today, it’s almost an operational necessity. With 88% of marketers
In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from
AI agents have arrived, and with them, AI has moved beyond being a tool for boosting productivity to an autonomous
Marketers have long chased the promise of individualised personalization, real-time, intent-based segmentation, tweaking messages, and optimizing campaigns at a scale
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
"Agentic." "Copilot." "Autonomous AI."AI is already part of the modern marketing stack. What’s missing is clarity. Are these tools just
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
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