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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice
“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing
“We should be paying for customers?” “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you
The biggest shopping weekend of the year is now behind us! So what can mobile marketers learn from it to
If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between
Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed
Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free
Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are
The OTT space has seen tremendous adoption in the recent years. 53% of households in the US have at least
Let’s face it, finding quick hacks for growth that actually work is as common as finding indisputable evidence of Bigfoot.
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
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