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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In today’s hyper connected, always-online world, companies are looking at AI to help them understand and overcome the challenges of
“Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” — Winston Churchill Traditional
Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few
How many users who added an item to their cart completed their purchase? How many users who started the sign-up
Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within
You sent out a weekend price drop notification on domestic flights to your users. The campaign got a 4.8% click-through
Do you often wonder when is the best time to send your campaigns? Your users are spread across geographies and
Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing
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