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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
Is your mobile app secure? It shouldn’t come as a surprise that mobile apps are targeted by hackers, given
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely
To be built or to be bought, that is the question. You are not alone. The software development conundrum of
It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have
Valentine’s day is around the corner and you must’ve already started seeing ???here and there. For all the love (and
“The more that you read, the more things you will know. The more that you learn, the more your business
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
