Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
Get a Demo
Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,
Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is
OTT is basically the tech version of OTC (over-the-counter) medication. Traditionally, a business providing media or telecommunications services would charge
Analytics are key to app success. They help you understand who your users are and what they want from your
App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an
Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to
Say you own a small flower shop on a busy street. You have a few people browsing around in your
At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could
Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”
It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish
It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking,
It’s a small world (after all) — thanks to big data. Businesses have become more reliant on the data they
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
