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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss
A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant
The classic definition of marketing channels: they’re platforms a brand uses to promote its products or services to potential customers.
Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives
With the rapidly evolving gaming industry, LiveOps has become an integral part of game development and operation because it allows
You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.
In an attention economy, every streaming app faces an uphill battle to retain subscriber interest. One way to keep them
Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for
In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can
Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
The G2 Spring 2023 reports are out, and CleverTap has been named a global leader in the Mobile Marketing category
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