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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
No two companies or industries have the same customer retention strategies, and it’s not hard to see why. For example,
Customers often turn to social media to express dissatisfaction, especially regarding voice calls. Common grievances include unresolved issues, poor telecom
User engagement is the ultimate metric for measuring the success of a digital brand. Crafting innovative methods to reach current
A user has your app open and then receives an in-app message that your mobile marketers sent as part of
The mobile app market is fiercely competitive. You have to go beyond simply capturing a user’s attention. It’s all about
The competition for user attention is fierce. So, it’s crucial for app developers and marketers to employ effective strategies to
We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of
LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates
More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet
In an era marked by the proliferation of online shopping apps, businesses that want to thrive need to understand key
When my family has to travel to Asia, we try as much as possible to book our flights via Korean
Travel apps were an essential part of the pre-pandemic travel boom—from booking cheap airline tickets to reserving hotel rooms to
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
