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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new
Onboarding emails are key touchpoints that turn new users into engaged, long-term customers. Poor onboarding can cost sales: 21% of
Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after
Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In
If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real
Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by
Think email has lost its edge in a world dominated by Reels and Stories? Not quite. When done right, email
Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple
Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live
Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction. In this blog, we’ll
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