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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
Meet Dash, the app that turns any car into a 'fuel saving smart car'. Previously described as "Fitbit for cars",
To be or not to be a mobile app developer. That is the question. The answer? Be! Be! It's an
Have you noticed a notification bar with an icon that is just a solid white square? Or are you having
Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive
Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for
If you're launching an app, marketing that app has to be the second highest priority after ensuring that your app
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
