Data and Analytics

A Marketer’s Guide to A/B Testing

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph
Published on: 24 Apr, 2017
CleverTap

CleverTap – How it came about

CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,

Written by: Anand Jain
Published on: 20 Apr, 2017
CleverTap

Deliver Campaigns in User’s Timezone

When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

Written by: Shivkumar M
Published on: 13 Apr, 2017
CleverTap

Targeting Campaigns on Cumulative User Activity

Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

Written by: Shivkumar M
Published on: 13 Apr, 2017
CleverTap

Enhanced Web Notifications and Web Pop-Ups

Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

Written by: Shivkumar M
Published on: 07 Mar, 2017
Data and Analytics

The Importance of Data Analytics

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business

Written by: Subharun Mukherjee
Published on: 26 Feb, 2017
CleverTap

Trending Funnels in CleverTap

Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps

Written by: Shivkumar M
Published on: 14 Feb, 2017
Marketing Strategies

Setting DND & Cut-Off Times for Campaigns

Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for

Written by: Shivkumar M
Published on: 31 Jan, 2017
CleverTap

Working with Dates and Time

Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app

Written by: Shivkumar M
Published on: 19 Jan, 2017
Marketing Strategies

Recurring Campaigns

The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which

Written by: Shivkumar M
Published on: 19 Jan, 2017
CleverTap

CEO’s Promise: Solving Business Analytics with CleverTap

As we welcome 2017, do not let it be another average year or even a year of incremental growth. I

Written by: Sunil Thomas
Published on: 10 Jan, 2017

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