CleverTap

Lessons Learned: Managing web server capacity with Auto Scaling

We have been experimenting with agile, faster and reliable ways to work with Auto Scaling to minimise last minute surprises,

Written by: Francis Pereira
Published on: 13 Jun, 2017
Mobile Marketing

Discovering (and fixing) push opt-out rate for your iOS app

The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this

Written by: Shivkumar M
Published on: 08 Jun, 2017
CleverTap

IPL Viewer Insights

Cricket is a religion for most people in India and Indian Premier League (IPL) is one of the major festivals

Written by: Anand Jain
Published on: 06 Jun, 2017
Customer Engagement

6 Ways to segment your app audience to increase engagement

The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

Written by: Subharun Mukherjee
Published on: 01 Jun, 2017
Technology

How to get started with Android Instant Apps

Instant Apps are a way for businesses to offer web users a lightweight version of their Android app without requiring

Written by: Harsh Shah
Published on: 30 May, 2017
CleverTap

Comparing and Trending Cohorts in CleverTap

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

Written by: Shivkumar M
Published on: 18 May, 2017
Marketing Strategies

5 notifications that won our heart this Mother’s Day

Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our

Written by: Subharun Mukherjee
Published on: 15 May, 2017
Customer Engagement

How to Crack the Mobile App User Engagement Code

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

Written by: Subharun Mukherjee
Published on: 11 May, 2017
Personalization

6 Personalized Campaigns That Promise to Attract and Retain App Users

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh
Published on: 09 May, 2017
Customer Engagement

A Blueprint for Mobile Engagement and User Retention Strategy

Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy

Written by: Subharun Mukherjee
Published on: 04 May, 2017
Mobile Marketing

Improve iOS App Ratings

Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new

Written by: Peter
Published on: 01 May, 2017
Mobile Marketing

10 In-App Messaging Best Practices – Some Will Surprise You

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

Written by: Subharun Mukherjee
Published on: 27 Apr, 2017

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