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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully
One of the biggest decisions a CTO will make is whether he should build and track his or her own
Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
The success of your mobile app depends on your ability to engage with your users based on their individual behavior
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
Behavioral Segmentation is the grouping of users based on what they do in your app. You've already been using Behavioral Segments
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and
In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile
CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
