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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,
When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for
Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app
The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which
As we welcome 2017, do not let it be another average year or even a year of incremental growth. I
In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
