Mobile Marketing

How to make your mobile app go viral

There are millions of apps out there competing with each other to win a permanent spot on the smartphone screen.

Written by: Anjali Jain
Published on: 28 Jul, 2016
Data and Analytics

How do we perceive analytics or data science?

Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation

Written by: Jacob Joseph
Published on: 26 Jul, 2016
CleverTap

Support for multiple users per device

In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If

Written by: Shivkumar M
Published on: 26 Jul, 2016
CleverTap

Interview: Sunil Thomas, CEO and Co-Founder, CleverTap

In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does

Written by: Mrinal Parekh
Published on: 25 Jul, 2016
AI and ML

Tricks and tips for feature engineering

Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature

Written by: Mrinal Parekh
Published on: 20 Jul, 2016
Data and Analytics

The fallacy of seeing patterns

Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there

Written by: Jacob Joseph
Published on: 19 Jul, 2016
Data and Analytics

Data analytics model’s life cycle

What does a data analytics model's life cycle look like? How often do they get deployed in a company? And

Written by: Mrinal Parekh
Published on: 18 Jul, 2016
Technology

Update on Google Play Store privacy requirements

A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is

Written by: Shivkumar M
Published on: 13 Jul, 2016
Data and Analytics

Using (and deleting) custom user properties

CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged

Written by: Shivkumar M
Published on: 06 Jul, 2016
Mobile Marketing

7 mobile marketing tips for engaging push notifications

More and more businesses are rapidly developing apps to reach out to smartphone users. All these apps are in a

Written by: Anjali Jain
Published on: 03 Jul, 2016
Data and Analytics

I wish I had autobots for data transformation

Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie

Written by: Jacob Joseph
Published on: 30 Jun, 2016
Data and Analytics

How to measure and track in-app events to increase user retention

Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,

Written by: Mrinal Parekh
Published on: 29 Jun, 2016

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