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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected
The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
