Marketing Strategies

4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

Written by: Mrinal Parekh
Published on: 19 Oct, 2017
Data and Analytics

Comparing Trends with Scale

It is a well known fact that visualizing time series information is always better than viewing the same information in

Written by: Jacob Joseph
Published on: 12 Oct, 2017
AI and ML

Future of Mobile Marketing with Machine Learning

Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul

Written by: Shivkumar M
Published on: 10 Oct, 2017
Journeys

Introducing Flows: Visualize How Users Navigate Through Your App

Product Managers and Marketers alike want to know one thing: What are users doing inside my app? All too often,

Written by: Subharun Mukherjee
Published on: 04 Oct, 2017
Mobile Marketing

App Wars Insights: CleverTap’s Marketing Takeaway

When you’re in the app business, you want your app to be heavily used, loved, and talked about. But what

Written by: Subharun Mukherjee
Published on: 28 Sep, 2017
Customer Engagement

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Data and Analytics

Mastering Mobile App ROI Measurements

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

Written by: Tanushree Shenvi
Published on: 21 Sep, 2017
CleverTap

Meet CleverTap at TechSparks’17

Our (CleverTap) kin is a set of super enthusiastic people. We love meeting new people, talking to them, understanding what

Written by: Subharun Mukherjee
Published on: 14 Sep, 2017
Customer Engagement

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Data and Analytics

Announcing Pivots for Advanced Data Insights

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Marketing Strategies

Now Send Different Message Copy Under the Same Push Campaign

Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Customer Engagement

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017

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