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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.
Mobile marketers spend a massive percentage of their marketing budgets on acquiring new users. A lot of time, effort, and
Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our
At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile
At CleverTap, we believe in empowering those who improve the lives of others. We work with nonprofits and social organizations
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
Free Customer Engagement Guides
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