Customer Engagement

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019
Technology

Developing the Build vs. Buy Strategy

To be built or to be bought, that is the question. You are not alone. The software development conundrum of

Written by: Subharun Mukherjee
Published on: 26 Feb, 2019
Marketing Strategies

Voice Command App – Why Your Marketing Needs to Adapt to Voice

There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

Written by: Shivkumar M
Published on: 21 Feb, 2019
Customer Engagement

Solving the Product-Market Fit Puzzle

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Written by: Subharun Mukherjee
Published on: 19 Feb, 2019
Customer Engagement

Why Your Customer Life Cycle Marketing Must Focus on Experiences

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might

Written by: Shivkumar M
Published on: 14 Feb, 2019
Customer Engagement

Strategies to Reduce Abandoned Carts

It’s smooth sailing as Captain Customer navigates your site entering Port Checkout — until they suddenly cry: “Abandon cart!” Cart

Written by: Subharun Mukherjee
Published on: 12 Feb, 2019
Push Notifications

Love is in the Air: 8 Push Notification Campaigns for Valentines

Valentine’s day is around the corner and you must’ve already started seeing ???here and there. For all the love (and

Written by: Subharun Mukherjee
Published on: 07 Feb, 2019
Ecommerce and Retail

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Written by: Shivkumar M
Published on: 06 Feb, 2019
Mobile Marketing

Top 10 Books for Mobile Marketers

“The more that you read, the more things you will know. The more that you learn, the more your business

Written by: Subharun Mukherjee
Published on: 05 Feb, 2019
Financial Services

Fresh Off the Press: Benchmark Report for Mobile Payment Apps

Research in consumer psychology shows that convenience has a major impact on buying decisions. That’s why Amazon patented one-click buying

Written by: Subharun Mukherjee
Published on: 30 Jan, 2019
Data and Analytics

Privacy Policies of Popular Mobile Apps Compared

Privacy policies—we’ve all read them. Well... we’ve all signed off as if we read them. In fact, 91% of users

Written by: Subharun Mukherjee
Published on: 29 Jan, 2019
Personalization

Personalized Marketing: 5 Simple Rules for Better Personalization in Mobile Marketing

Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before

Written by: Shivkumar M
Published on: 24 Jan, 2019

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