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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel
Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in
One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Remember the days when Black Friday was the deal-stealing, door-busting event of the year? Consumers would be up at the
Hybrid apps function a bit like hybrid cars: combining older technologies (HTML, CSS, JavaScript) with innovative new technologies (mobile devices)
In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
