AI and ML

A Gentle Introduction to Neural Networks

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Written by: Jacob Joseph
Published on: 08 Apr, 2019
Customer Engagement

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Marketing Strategies

Top Strategies for Customer Winback

In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an

Written by: Subharun Mukherjee
Published on: 28 Mar, 2019
Journeys

Power Up Your Journeys Using Intent Based Segments

Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base

Written by: Shivkumar M
Published on: 27 Mar, 2019
Mobile Marketing

App Icons Designed For Mobile Magnetism

It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking

Written by: Subharun Mukherjee
Published on: 26 Mar, 2019
Customer Engagement

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019
Customer Engagement

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Technology

Mobile App Security Threats and Solutions

Is your mobile app secure?   It shouldn’t come as a surprise that mobile apps are targeted by hackers, given

Written by: Subharun Mukherjee
Published on: 19 Mar, 2019
Data and Analytics

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics

Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly

Written by: Subharun Mukherjee
Published on: 14 Mar, 2019
Customer Engagement

Power User Curve For Mobile Marketing Superheroes

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Written by: Subharun Mukherjee
Published on: 13 Mar, 2019
Customer Engagement

User Experience Optimization: Process and Techniques for Continuous App Improvement

We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of

Written by: Shivkumar M
Published on: 07 Mar, 2019

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