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Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Is your mobile app secure? It shouldn’t come as a surprise that mobile apps are targeted by hackers, given
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.
“If you enjoy the app, refer your friends and receive a reward!” Wait a minute, is this a bribe? Referral
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
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