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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Opposed to occasional work-related posts, I wanted this blog post to be different and focused on walking through a few
By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will
While the pandemic has driven a 72% rise in fintech app usage*, it hasn’t been a perfectly uphill rise. According
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the
This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert
The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that
Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of
The majority of people want to touch and feel a product before making a purchase.1 The same is true for
App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a
It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning
Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was
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