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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity
May I interject? Interstitial ads are injecting themselves into the user experience of websites, apps, games, and more. These ads
Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only
Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof
Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used
When we think of trading and brokers, our minds tend to conjure up images of a chaotic trading floor filled
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
According to a survey conducted by Accenture, 41% of consumers switched brands last year over a lack of trust and
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)
It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B
How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological
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