![App vs Website: Which Is Right for My Business? [Infographic]](https://clevertap.com/wp-content/uploads/2019/11/app-vs-website-blog-header1.png?w=1024&w=353)
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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee
Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.
The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might
Every year, the UN's Food and Agriculture Organization (FAO) hosts World Food Day, an educational and celebratory event focused on
If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile
If you haven’t heard the news, CleverTap just closed a $35 million Series C funding round, bringing our total funding
We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest
Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,
Solving customer retention is the single most effective way to drive business growth. Yet too many companies focus their marketing
Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is
You may have stumbled across a website within a website — a separate place on a domain that had a
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