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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
The COVID-19 pandemic has become a touchstone moment — accelerating years of gradual change into a matter of weeks with
2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take
Apple has always prided itself on caring for the privacy of its customers. And their latest move continues in that
With 2021 around the corner, how should Fintech marketers plan for the coming year? What strategies should be foremost on
Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45
In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and
In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech
Bah humbug. That just about sums up 2020. And this holiday season, social distancing means avoiding bustling shopping malls, skipping
At our CleverTap Quarterly showcases, we share market insights and introduce our latest product innovations. At our latest Quarterly on
In part two of our Reimagine Growth webinar series, John Huang, Regional CRM head at Carousell, gave an overview of
In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while
Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
