CleverTap

Collaborating Remotely: Work and Beyond

There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.

Written by: Mrinal Parekh
Published on: 03 Apr, 2020
Data and Analytics

Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

Written by: Shivkumar M
Published on: 02 Apr, 2020
Technology

Single Sign-On Implementation Guide

Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a

Written by: Shivkumar M
Published on: 01 Apr, 2020
Marketing Strategies

Proven Strategies for a Successful New Product Launch

Want to know something crazy?  Nearly 85% of the average consumer’s needs are covered by just 150 products, even though

Written by: Subharun Mukherjee
Published on: 31 Mar, 2020
CleverTap

Navigating Through COVID-19 Responsibly

As we are all keenly aware, individuals, businesses, and leaders are working to solve a health issue that impacts us

Written by: Sunil Thomas
Published on: 30 Mar, 2020
Marketing Strategies

Brand Identity: How to Attract & Retain Mobile Customers Consistently

As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand

Written by: Shivkumar M
Published on: 26 Mar, 2020
CleverTap

Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

Written by: Mrinal Parekh
Published on: 24 Mar, 2020
Customer Engagement

Combat App Fatigue and Grow Your User Base

When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the

Written by: Subharun Mukherjee
Published on: 24 Mar, 2020
Customer Engagement

10 Customer Retention Quotes from Hypergrowth Experts

Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

Written by: Shivkumar M
Published on: 19 Mar, 2020
Customer Engagement

What is an Immersive Experience And How Do You Create One?

Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

Written by: Subharun Mukherjee
Published on: 17 Mar, 2020
Marketing Strategies

Mobile Social Ad Campaign Optimization

Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or

Written by: Subharun Mukherjee
Published on: 12 Mar, 2020
AI and ML

How AI is Being Used in Mobile Apps

Today, we have more computing power in a single smartphone than the entire NASA space program used to put a

Written by: Subharun Mukherjee
Published on: 10 Mar, 2020

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