Only 43% of all media and entertainment apps continue to be used just one month after download making it essential to keep app users engaged.
Thousands of apps being submitted to both iOS and Android app stores on a daily basis. A typical consumer for your food brand has at least 10 apps to choose from at any given point of time. So what’s going to make them choose yours?
No matter what type of app you have, every one of your users is unique — and each will react differently to your marketing campaigns. So how can you tailor your efforts to reach the right audience?
Our in-depth analysis of 40 billion push notifications reveals what works to engage mobile app users — and what doesn’t.
Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track, interpret and apply, so you can drive long-term engagement and growth.
Learn how to leverage advanced customer insights to make smarter marketing decisions and build personalized user experiences.
Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages
If App marketing took place in the world of Game of Thrones, how would the characters compete? Read a definitive app analytics stack guide in pure fan fiction style.
The guide begins with user journey of travel app users, touches upon the lifecycle stages of a customer and dives into creating push notification campaigns for all stages.
The white paper aims to explain the conversion funnel in detail while also highlighting the importance of tracking your users through the funnel.
Read this whitepaper to find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.
This whitepaper will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance user experience.
Read this whitepaper to learn more about the various marketing channels that popular retail brands are increasingly using in their growth strategies and how you can leverage these to increase sales by a factor of almost 2X.