Resources

Learn how marketers can wow app users, and build an experience that results in higher customer satisfaction and CLTV.

Understand how you can leverage intent so you tie your marketing strategy to both customer expectations and business goals. This brings better conversions, increased ROI, and more efficient budget allocation.

Only 43% of all media and entertainment apps continue to be used just one month after download making it essential to keep app users engaged.

This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.

Thousands of apps being submitted to both iOS and Android app stores on a daily basis. A typical consumer for your food brand has at least 10 apps to choose from at any given point of time. So what’s going to make them choose yours?

Focus on the metrics that matter to your CMO, tie campaign results back to relevant business goals, and create smart marketing strategies that drive company growth.

No matter what type of app you have, every one of your users is unique — and each will react differently to your marketing campaigns. So how can you tailor your efforts to reach the right audience?

Our in-depth analysis of 40 billion push notifications reveals what works to engage mobile app users — and what doesn’t.

Know the science behind creating a perfect email marketing strategy. Get started with data driven email marketing and supercharge conversions from the first email sent.

On this page, we present a collection of resources that will help you build more delightful customer experiences by looking at the factors that affect user engagement.

This paper endeavors to demystify the process of onboarding new customers and offers best practices and recommendations on how you can grow app usage and business revenue.

Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track, interpret and apply, so you can drive long-term engagement and growth.

Only 23% of users come back to an app just three days after downloading. You need a retention strategy that works. This whitepaper is the only guide you will ever need to create a practical app retention strategy.

40+ ready-made push notifications templates with suggestions for rich media and pre-designed calls to action. To make your life even easier, we added triggers and timing recommendations for each push.

Learn about how location-based marketing coupled with hyper-local targeting, beacons and geo-fencing can be a part of your marketing strategy

Learn how to leverage advanced customer insights to make smarter marketing decisions and build personalized user experiences.

Create campaigns that run across the user’s entire lifecycle to retain acquired users, drive app engagement and win back lost customers.

Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages

A collection of 7 time-tested monetization strategies for all mobile app verticals. The whitepaper has both age-old dependable strategies along with out of the box ideas for monetization.

If App marketing took place in the world of Game of Thrones, how would the characters compete? Read a definitive app analytics stack guide in pure fan fiction style.

The guide begins with user journey of travel app users, touches upon the lifecycle stages of a customer and dives into creating push notification campaigns for all stages.

Users who uninstall your app show signs much before they do it. Identify those early signs and understand how to prevent them.

Collection of data based, real world and pocket-friendly strategies for CEO of every mobile startup.

This guide uncovers and analyzes some of the most potent cognitive biases influencing the design for highly addictive apps.

The white paper aims to explain the conversion funnel in detail while also highlighting the importance of tracking your users through the funnel.

Read this whitepaper to find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.

This whitepaper will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance user experience.

This whitepaper will help you understand the most common reasons for cart abandonment and 10 strategies that always work to overcome them. Also learn how a fortune 500 food company used CleverTap to increase in-app purchases.

This whitepaper will help you learn how to adopt rich personalization methods for your push notification campaigns, to deliver more value, experience higher engagement, and in turn enjoy more customer loyalty.

Read this whitepaper to learn more about the various marketing channels that popular retail brands are increasingly using in their growth strategies and how you can leverage these to increase sales by a factor of almost 2X.

According to Forrester, 2/3 of marketers still struggle to measure ROI on mobile apps and their main challenge is profitability. Read our guide to become a mobile expert now.

Learn how behavioral analytics and segmentation can improve your app metrics and maximize mobile engagement & retention. Build contextual engagement strategies based on actionable analytics.