CleverTap

Comparing and Trending Cohorts in CleverTap

Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior

Written by: Shivkumar M
Published on: 18 May, 2017
Marketing Strategies

5 notifications that won our heart this Mother’s Day

Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our

Written by: Subharun Mukherjee
Published on: 15 May, 2017
Customer Engagement

How to Crack the Mobile App User Engagement Code

If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

Written by: Subharun Mukherjee
Published on: 11 May, 2017
Personalization

6 Personalized Campaigns That Promise to Attract and Retain App Users

Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select

Written by: Mrinal Parekh
Published on: 09 May, 2017
Customer Engagement

A Blueprint for Mobile Engagement and User Retention Strategy

Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy

Written by: Subharun Mukherjee
Published on: 04 May, 2017
Mobile Marketing

Improve iOS App Ratings

Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new

Written by: Peter
Published on: 01 May, 2017
Mobile Marketing

10 In-App Messaging Best Practices – Some Will Surprise You

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

Written by: Subharun Mukherjee
Published on: 27 Apr, 2017
Data and Analytics

A Marketer’s Guide to A/B Testing

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph
Published on: 24 Apr, 2017
CleverTap

CleverTap – How it came about

CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,

Written by: Anand Jain
Published on: 20 Apr, 2017
CleverTap

Deliver Campaigns in User’s Timezone

When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

Written by: Shivkumar M
Published on: 13 Apr, 2017
CleverTap

Targeting Campaigns on Cumulative User Activity

Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

Written by: Shivkumar M
Published on: 13 Apr, 2017
CleverTap

Enhanced Web Notifications and Web Pop-Ups

Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

Written by: Shivkumar M
Published on: 07 Mar, 2017

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