Financial Services

Seamless Sign-Up and Onboarding: 8 Best Practices for Successful Fintech Companies

The first few minutes of using a new app are always critical. Will the user take to it enough to

Written by: Subharun Mukherjee
Published on: 03 Jan, 2023
Mobile Marketing

How Mobile Apps Are Changing Onboarding

Table of Contents: What is Mobile App Onboarding? Ways Mobile Apps Onboard New Users Mobile App Onboarding Mistakes to Avoid

Written by: Subharun Mukherjee
Published on: 06 Dec, 2022
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Customer Engagement

First-Time User Experience: How to Keep New App Users Coming Back

It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6

Written by: Subharun Mukherjee
Published on: 18 Jul, 2019
Ecommerce and Retail

All Aboard! 6 Tips for Onboarding Ecommerce App Users

In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no

Written by: Shivkumar M
Published on: 03 Jul, 2019
Mobile Marketing

In-App Messages for Onboarding and Engagement

What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick

Written by: Subharun Mukherjee
Published on: 30 May, 2019
Mobile Marketing

7 Hacks to Effectively Onboard your Food Delivery App Users

It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your

Written by: Subharun Mukherjee
Published on: 05 Jul, 2018
Loyalty

How to Create Loyal App Users

Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the

Written by: Mrinal Parekh
Published on: 19 Apr, 2018
Media and Entertainment

The Secrets of Successful Media App Onboarding

So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number

Written by: Mrinal Parekh
Published on: 18 Apr, 2018
CleverTap

User Behavior Decoded: CleverTap Flows Guide

As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As

Written by: Mrinal Parekh
Published on: 04 Apr, 2018
CleverTap

CleverTap How-To: 5 Welcome Push Notifications to Onboard New Users

Getting new users to like your app is like an artist working with cement. You have moments to make an

Written by: Subharun Mukherjee
Published on: 13 Mar, 2018

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