Marketing Strategies

Eliminate Silos in Your CX Strategy With Gartner® “CORE” Model

It’s long been said that the customer is king. And if the customer is king, then his or her birthright

Written by: Sony Shetty
Published on: 11 Jul, 2022
Customer Engagement

Acknowledgment-Interest-Conversion: A New Way to Measure Engagement

At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could

Written by: Subharun Mukherjee
Published on: 21 Aug, 2019

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