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CleverTap Blogs

Latest trends in customer engagement

Customer Engagement

What is Customer Lifetime Value (CLV) & How to Calculate It

Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company

Written by: Subharun Mukherjee

Published on: 13 May, 2025

Email Marketing

How to Improve Email Marketing ROI: Key Metrics and Advanced Strategies

The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown

Written by: Kiran Pius

Published on: 05 May, 2025

AI and ML

Building Trust with AI: Powered by 8×8 and CleverTap

Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is

Written by: Igor Mostovoy

Published on: 24 Apr, 2025

Data and Analytics

What is RFM Analysis? Calculating RFM Score for Customer Segmentation

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Written by: Pushpa Makhija

Published on: 03 Oct, 2024

CleverTap

CTzen Stories: Soumen Das – Everyone Deserves to be Included

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Soumen Das

Published on: 17 Aug, 2022

CleverTap

CTzen Stories: Saurav Sahu – Refuse to Choose – You Can Have It All!

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Saurav Sahu

Published on: 19 Jul, 2022

CleverTap

CTzen Stories: Akshat Agarwal — From Local to Global – If I can, you can!

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap

Published on: 22 Jun, 2022

CleverTap

CTzen Stories: Garima Agarwal – On Mountaineering and Following Your Heart

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh

Published on: 07 Jun, 2022

CleverTap

CTzen Stories: Francesco Guerrieri – Don’t Limit Your Challenges, Challenge Your Limits!

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Francesco Guerrieri

Published on: 25 May, 2022

CleverTap

CTzen Stories: Jacob Joseph on the Power and Potential of Taking Risks

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Jacob Joseph

Published on: 26 Apr, 2022

CleverTap

CTzen Stories: Sonam Kamble – Striving to Learn – The Best Adventure in Life

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Sonam Kamble

Published on: 12 Apr, 2022

CleverTap

CTzen Stories: Peter Wilkniss on Building a Career By Doing What You Love

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Peter

Published on: 29 Mar, 2022

CleverTap

CTzen Stories: Meenakshi Ganesh on Beating Impostor Syndrome

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap

Published on: 14 Mar, 2022

CleverTap

CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh

Published on: 28 Feb, 2022

CleverTap Blogs

Latest trends in customer engagement

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