CleverTap

Rebranding CleverTap 2.0: Behind Our New Design

If you’ve come across our social media channels or website in the past month, then you may have noticed something

Written by: Mrinal Parekh
Published on: 15 Jul, 2021
Marketing Strategies

Brand Identity: How to Attract & Retain Mobile Customers Consistently

As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand

Written by: Shivkumar M
Published on: 26 Mar, 2020
Customer Engagement

7 Tactics for Humanizing Your Brand

Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is

Written by: Subharun Mukherjee
Published on: 03 Oct, 2019
Customer Engagement

Using Emotional Branding Effectively

It’s basically mind control.  Everything from your icon, design, and user experience can be optimized through emotional branding to establish

Written by: Subharun Mukherjee
Published on: 13 Aug, 2019

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