Journeys

Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

Written by: Shivkumar M
Published on: 17 Jan, 2018
Technology

Java 9 HttpClient Does Not Allow Custom Authorization Headers

TL;DR Java 9 HttpClient does not allow custom Authorization header unless you resort to a hack Read on: Over the

Written by: Jude Pereira
Published on: 16 Jan, 2018
CleverTap

A Recap of CleverTap’s GrowthHackers AMA

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

Written by: Mrinal Parekh
Published on: 09 Jan, 2018
Mobile Marketing

The Right Way To Do In-App Notifications

In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show

Written by: Darshan Pania
Published on: 02 Jan, 2018
Mobile Marketing

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are

Written by: Subharun Mukherjee
Published on: 27 Dec, 2017
Customer Engagement

How to Leverage Mobile Shopping Habits for Better User Engagement

Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

Written by: Mrinal Parekh
Published on: 21 Dec, 2017
Customer Engagement

Boosting Mobile App Engagement & Retention Using Emojis

When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

Written by: Shivkumar M
Published on: 19 Dec, 2017
CleverTap

CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

Written by: Mrinal Parekh
Published on: 14 Dec, 2017
Marketing Automation

Automate User Segmentation with RFM Analysis

As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

Written by: Subharun Mukherjee
Published on: 13 Dec, 2017
Customer Engagement

How to Design Scientific Experiments That Help Mobile App Retention

Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

Written by: Subharun Mukherjee
Published on: 12 Dec, 2017
CleverTap

CleverTap Engineering – Behavioral Messaging at 100B Scale

At CleverTap, we are rapidly approaching a landmark of sorts: processing 100 Billion unique monthly events and sending out tens

Written by: Mohit Minhas
Published on: 07 Dec, 2017
Mobile Marketing

Overcoming Common Challenges to Mobile Growth with Andy Carvell

It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no

Written by: Subharun Mukherjee
Published on: 30 Nov, 2017

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