CleverTap

How We Support Early Childhood Development with the Top Parent App

There are many organizations doing great work to make the world a better place to live. Through our CleverTap4Good initiative,

Written by: Mrinal Parekh
Published on: 23 Jul, 2020
Customer Engagement

2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

Written by: Shivkumar M
Published on: 14 Jul, 2020
Financial Services

How Boost is Innovating Cashless Payments in Malaysia

Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,

Written by: Mrinal Parekh
Published on: 09 Jul, 2020
Marketing Strategies

Lessons from UX Writing for Enterprise SaaS Products

It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

Written by: Shivkumar M
Published on: 02 Jul, 2020
Technology

WWDC 2020 Roundup: How iOS 14 Will Change Your Mobile Marketing

Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton

Written by: Shivkumar M
Published on: 30 Jun, 2020
Martech

Cost Optimization in Your Martech Stack: Lower Costs Without Losing Efficiencies

The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the

Written by: Shivkumar M
Published on: 16 Jun, 2020
Marketing Strategies

Rewriting the Rules of Engagement: Industry Experts on a New Era of Marketing

“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and

Written by: Shivkumar M
Published on: 09 Jun, 2020
Data and Analytics

Real-Time Insights to Navigate Uncertainty

You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and

Written by: Shivkumar M
Published on: 02 Jun, 2020
Segmentation

Custom List Segments: Bridge Any Segmentation Tool With CleverTap

Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data

Written by: Shivkumar M
Published on: 29 May, 2020
Travel and Hospitality

The Strategies Top Travel Brands are Using to Outlast an Industry Downturn

In the wake of COVID-19, few industries have been as hard hit as travel and hospitality.  Travel searches are down

Written by: Shivkumar M
Published on: 26 May, 2020
Marketing Strategies

Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

Written by: Mrinal Parekh
Published on: 21 May, 2020
Push Notifications

Achieve 80% Push Deliverability for Users

Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push

Written by: Mrinal Parekh
Published on: 21 May, 2020

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