![Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]](https://clevertap.com/wp-content/uploads/2020/05/header-4.png?w=1024)
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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
There are many organizations doing great work to make the world a better place to live. Through our CleverTap4Good initiative,
[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate
Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,
It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in
Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton
The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the
“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and
You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and
Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data
In the wake of COVID-19, few industries have been as hard hit as travel and hospitality. Travel searches are down
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push
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