Marketing Strategies

How to Position Your Brand as a Thought Leader Using LinkedIn

Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.

Written by: Subharun Mukherjee
Published on: 14 May, 2020
Customer Engagement

Lifecycle Optimizer: The Bigger Picture of Customer Engagement

We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020
Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
CleverTap

Designing CleverTap’s Future

As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and

Written by: Shivkumar M
Published on: 08 May, 2020
Mobile Marketing

Total Cost of Ownership: What’s the Long-Term Value of a Purchased Mobile Marketing Solution?

As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in

Written by: Shivkumar M
Published on: 07 May, 2020
Personalization

How Photobook Helps Users Personalize the Things They love

What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

Written by: Mrinal Parekh
Published on: 06 May, 2020
Marketing Strategies

Stoicism: The Ancient Philosophy That Makes Marketers Resilient to Any Crisis

Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In

Written by: Shivkumar M
Published on: 05 May, 2020
Marketing Strategies

Delighting Customers in a Crisis – CleverTap

As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

Written by: Shivkumar M
Published on: 30 Apr, 2020
CleverTap

Turning Worry Into Wonder: How to Reframe Your State of Mind

It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.

Written by: Shivkumar M
Published on: 27 Apr, 2020
Marketing Strategies

How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

Written by: Mrinal Parekh
Published on: 23 Apr, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020

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