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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the
Our very own Poppin Mathias, Vice President of Talent Acquisition, inspires us to follow our dreams, no matter what the
Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're
Apple’s Worldwide Developer Conference (WWDC) 2023 commenced last week with an impactful keynote by CEO Tim Cook. The highly anticipated
If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss
There are many key metrics that marketers care about. Of these, return on investment (ROI) may be the most important
A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant
Customer churn is the bane of nearly every business on the planet. In fact, nearly three-fourths of all app users
The classic definition of marketing channels: they’re platforms a brand uses to promote its products or services to potential customers.
Behavioral analytics is the study of customer behavior patterns, including their actions, preferences, and decision-making processes. Studying customer behavior gives
With the competitive environment that we thrive in, adapting to change is the best gift we can give ourselves. Our
Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
