The new buzz word is mobile marketing automation and it’s a growing industry. It refers to the use of software to execute, manage and automate mobile marketing tasks and processes. For example, someone who manages an iOS or Android app could automate push notifications or in-app messages.
Find out more about how to leverage your mobile strategy by using these type of platforms in an insightful new article by Malcolm Friedberg, CleverTap’s CMO. Check out his new article on thestreet.com.