• Technology

    Developing the Build vs. Buy Strategy

    To be built or to be bought, that is the question. You are not alone. The software development conundrum of

    Written by: Subharun Mukherjee
    Published on: 26 Feb, 2019
    Technology

    Voice Command App – Why Your Marketing Needs to Adapt to Voice

    There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

    Written by: Shivkumar M
    Published on: 21 Feb, 2019
    Technology

    Enhancing App UX Through Psychology

    Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

    Written by: Shivkumar M
    Published on: 10 Jan, 2019
    Technology

    User Experience: UX Design Principles That Deliver Awesome Apps

    Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

    Written by: Shivkumar M
    Published on: 13 Dec, 2018
    Technology

    Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

    Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

    Written by: Shivkumar M
    Published on: 22 Nov, 2018
    Technology

    Mobile App Design Best Practices for Increased User Engagement

    If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

    Written by: Subharun Mukherjee
    Published on: 09 Oct, 2018
    Technology

    How to Use the Google HEART Framework to Measure and Improve Your App’s UX

    User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

    Written by: Shivkumar M
    Published on: 04 Oct, 2018
    Technology

    FIFA and IPL 2018: Recalibrating Our Architecture for Scalability

    What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup,

    Written by: Pranay Warke
    Published on: 18 Jul, 2018
    Technology

    Mastering Android Permissions

    The official meaning of the word permission means allowing someone to do a particular thing – it is consent or

    Written by: Darshan Pania
    Published on: 11 Jul, 2018
    Technology

    Self Enforcing, Self Documenting, Infrastructure Change Management with CodePipeline & CloudFormation

    In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,

    Written by: Francis Pereira
    Published on: 12 Jun, 2018
    Technology

    SAML SSO Authentication for Splunk with G Suite

    From early on, our team used ELK (Elasticsearch-Logstash-Kibana) for log management and analytics. ELK served us well, but as our

    Written by: kishlaya kumar
    Published on: 12 Apr, 2018
    Technology

    In Preparation of GDPR Compliance

    In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals

    Written by: Mrinal Parekh
    Published on: 27 Feb, 2018

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