Martech

CleverTap vs. WebEngage: Choosing the Right Customer Engagement Platform

CleverTap and WebEngage are two popular customer engagement platforms, each offering robust capabilities to level up how brands interact with

Written by: Agnishwar Banerjee
Published on: 28 Apr, 2025
Martech

CleverTap Enters Strong Performer Category in the Forrester Wave 2024 for CCMH

What a great way to herald into 2025! We are thrilled to share that CleverTap has been recognized as a

Written by: Subharun Mukherjee
Published on: 06 Dec, 2024
Martech

From Simple Text to Rich Content: The Evolution of Business Messaging and What RCS means for your Brand

For over 30 years, SMS has been a cornerstone of mobile communication, enabling businesses and individuals alike to exchange quick,

Written by: Kiran Pius
Published on: 16 Oct, 2024
Martech

Optimizing App and Web Experiences: The No-Code Way!

Discover how CleverTap's Product Experiences optimize app and web experiences, driving user engagement, boosting loyalty, and keeping profits flowing! Did

Written by: Kiran Pius
Published on: 04 Oct, 2024
Martech

Apple WWDC 2024 Recap: Key Updates, Features & Takeaways

At WWDC 2024, Apple unveiled a suite of exciting updates across its entire product lineup, prioritizing user experience, privacy, seamless

Written by: Murtaza Babrawala
Published on: 04 Jul, 2024
Martech

Engage, Convert, Delight with Messaging

Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within

Written by: Apoorv Bhatnagar
Published on: 30 Mar, 2024
Martech

Get Ahead in Marketing: The Untold Power of Webhooks Unveiled

When dining at a fine restaurant, the experience is seamless – your server attends to every need, from offering water

Written by: Subharun Mukherjee
Published on: 30 Mar, 2024
Martech

Apple’s WWDC 2023 Roundup: New Features for iOS 17, Vision Pro, MacOS Sonoma & More

Apple’s Worldwide Developer Conference (WWDC) 2023 commenced last week with an impactful keynote by CEO Tim Cook. The highly anticipated

Written by: Murtaza Babrawala
Published on: 12 Jun, 2023
Martech

Introducing Native WhatsApp Messaging On CleverTap

If you’re not using instant messaging to connect with prospects and customers, you’re missing out on a tremendous channel for

Written by: Deepak Yadav
Published on: 11 Apr, 2023
Martech

TesseractDB™: The Future of Martech is Here

Martech (marketing technology) is defined broadly as software used by marketing teams to plan, execute, and measure marketing campaigns. Martech

Written by: Sunil Thomas
Published on: 21 Jul, 2022
Martech

Leveraging VoIP for Business Growth

Social media platforms are filled with millions of posts where customers often tag brands to complain about bad service or

Written by: Shivkumar M
Published on: 01 Jun, 2022

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