• Martech

    Marketing Technology: Gearing Your Stack Toward Customer Retention

    Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who

    Written by: Shivkumar M
    Published on: 26 Nov, 2019
    Martech

    DSP vs DMP: The Data, Differences, & Demand for a Hybrid Data Platform

    It’s a small world (after all) — thanks to big data.  Businesses have become more reliant on the data they

    Written by: Subharun Mukherjee
    Published on: 30 Jul, 2019
    Martech

    How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second

    Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

    Written by: Shivkumar M
    Published on: 22 May, 2019
    Martech

    Customer Experience: Tools to Build Outstanding Experiences

    We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

    Written by: Shivkumar M
    Published on: 21 Mar, 2019
    Martech

    Use Content Flows to Analyze Popular Conversion Paths in a Single View

    Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

    Written by: Mrinal Parekh
    Published on: 23 Jan, 2019
    Martech

    New Google Ads Integration: Drive Conversions with Remarketing

    Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

    Written by: Subharun Mukherjee
    Published on: 19 Jul, 2018
    Martech

    Webhooks get key value pairs

    CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use

    Written by: Shivkumar M
    Published on: 15 Dec, 2016
    Martech

    All new in-app notification builder

    In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build

    Written by: Shivkumar M
    Published on: 13 May, 2016
    Martech

    Custom HTML for in app notifications

    When designing In App Notifications, CleverTap provides you with a full-screen format template, complete with background image, title, text and call

    Written by: Shivkumar M
    Published on: 24 Feb, 2016

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