• Marketing Strategies

    How Expert Marketers in Southeast Asia are Overcoming Business Challenges

    A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

    Written by: Mrinal Parekh
    Published on: 20 May, 2020
    Marketing Strategies

    Empathy Marketing: Connecting With Customers By Providing Value

    If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a

    Written by: Shivkumar M
    Published on: 19 May, 2020
    Marketing Strategies

    How to Position Your Brand as a Thought Leader Using LinkedIn

    Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.

    Written by: Subharun Mukherjee
    Published on: 14 May, 2020
    Marketing Strategies

    Achieving Business Resilience: How to Build an Enduring Brand

    What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

    Written by: Shivkumar M
    Published on: 12 May, 2020
    Marketing Strategies

    Stoicism: The Ancient Philosophy That Makes Marketers Resilient to Any Crisis

    Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In

    Written by: Shivkumar M
    Published on: 05 May, 2020
    Marketing Strategies

    Delighting Customers in a Crisis – CleverTap

    As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

    Written by: Shivkumar M
    Published on: 30 Apr, 2020
    Marketing Strategies

    How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

    How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

    Written by: Mrinal Parekh
    Published on: 23 Apr, 2020
    Marketing Strategies

    Relationship Marketing: Connecting With Customers in Times of Crisis

    In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your

    Written by: Shivkumar M
    Published on: 07 Apr, 2020
    Marketing Strategies

    Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

    A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

    Written by: Shivkumar M
    Published on: 02 Apr, 2020
    Marketing Strategies

    Proven Strategies for a Successful New Product Launch

    Want to know something crazy?  Nearly 85% of the average consumer’s needs are covered by just 150 products, even though

    Written by: Subharun Mukherjee
    Published on: 31 Mar, 2020
    Marketing Strategies

    Brand Identity: How to Attract & Retain Mobile Customers Consistently

    As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand

    Written by: Shivkumar M
    Published on: 26 Mar, 2020
    Marketing Strategies

    What is an Immersive Experience And How Do You Create One?

    Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

    Written by: Subharun Mukherjee
    Published on: 17 Mar, 2020

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